Strategy maps
What did you do today at work? Which of those things you did are directly connected with the company’s strategy? How do your efforts contribute to executing it? If you do things that do not contribute to the strategic goals, why do you do them? Perhaps we need to take a step back and ask: […]
Context and energy for the new time
Mark Zuckerberg says that companies need more masculine energy. Apparently we have gone too far adopting effeminate values such as diversity, inclusion, equality an work-life balance, and it is time to recover a healthy aggressiveness. The proposal in principle would not deserve much discussion. Obviously there is no such thing as masculine energy or feminine […]
Business with a conscience?
A friend of mine who is very right-wing tells me that the only mission of a company is to generate profits for investors. He thinks trade unions and environmentalists are obstacles that should be minimised. Another friend, who is very left-wing, says that the only mission of a company is to generate profits for investors, and that is why businessmen are enemies.
And Nobel laureate Milton Friedman said in 1970 that the only mission of a company is to generate profits.
But…
What if generating profits for investors were not the only mission of a company?
The map and the backpack
How to use a SWOT effectively in the strategic planning process. Recognize the most common mistakes and discover some keys to success.